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Intro to SEO

7 lessons · 18 topics

Improve your site’s visibility with our SEO course. You’ll learn keyword usage, create optimized content, and attract more attention.

Introduction

Search Engine Optimization (SEO) helps your website appear higher in search results so more people can find you online. This course provides a solid foundation in SEO techniques specifically for WordPress sites, enabling you to create content that attracts attention and has the best chance of being found when people search online.

What you will learn

By the end of this course, you’ll be able to:

  • Optimize one page or post completely for search engines
  • Apply SEO techniques across your entire website
  • Understand how search engines find and rank content
  • Implement effective keyword strategies for better visibility

Who this course is for

This course is designed for beginners with little to no SEO experience. Whether you’re a small business owner, blogger, content creator, or representing a nonprofit organization, you’ll gain practical skills to improve your WordPress site’s visibility.

Prerequisites

  • A computer with internet access
  • A WordPress account and site
  • Basic understanding of WordPress dashboard (or willingness to learn)
  • Commitment to completing hands-on assignments at your own pace

Why this matters

In today’s crowded internet, good SEO helps you stand out from competitors and connect with your target audience. Higher search rankings lead to more visitors, increased engagement, and potentially more conversions for your business or cause.

Note: While you can complete this course using any website, our examples focus on WordPress as we believe it provides excellent SEO capabilities. Most lessons can be completed with a free WordPress plan, though we’ll mention additional, potentially paid, tools for those wanting advanced options.

Tip: If you don’t have a WordPress site yet, complete our Quick Launch course first to set up your website quickly.

What the course covers

7 lessons, 18 topics in all. Tap a lesson to see what is inside it.

  1. 1 Understand SEO basics 3 topics
    • Why SEO matters
    • Types of SEO
    • Try It: Choose Your Focus Content
  2. 2 How search engines find your content 4 topics
    • How search engines crawl your website
    • Search indexes: where your content is stored
    • How search engines rank and display results
    • Try it: search for your topic
  3. 3 Understand searcher intent 2 topics
    • Four main types of searcher intent
    • How search engines detect intent
  4. 4 Understand keywords 2 topics
    • Types of keywords: head terms vs. long-tail keywords
    • Competition and ranking potential
  5. 5 Keyword research fundamentals 2 topics
    • Why keyword research matters
    • Free keyword research tools
  6. 6 Use keywords effectively 3 topics
    • Finding the right balance
    • Natural keyword integration
    • Benefits of using long-tail keywords
  7. 7 Use headings for SEO 2 topics
    • Understanding heading hierarchy
    • Keyword optimization in headings